Monday, October 6, 2008
reviewing the mot amazing beer commerical EVER
I am Canadian: National identity in beer commercials is a journal written by MacGregor in Journal of Popular Culture and it basically explains how our national identity is explained in the form of "the Rant" beer commercial advertised by Molson. This article explains that nationalism and patriotism is a form of expression in Canada not to be known by many however this commercial gave rise to a gathering of Canadians who now stand up and proudly say "I am Canadian!" The Canadian identity according to this article stems from being as far from American as possible, as well as being able to poke fun at our Canadian stereotypes. The author as well as many other well-established citizens said that ‘the rant’ represents "Canada’s patriotic DNA.’ MacGregor utilizes speeches from Sheila Copps saying "for Canadians, culture is not just like any other good like pork rinds or brass tack. Culture is not just entertainment. It is the expression of the soul and the identity of the country`. Essentially MacGregor defines Canadians as being anti-American in identity, from our concepts of socialism such as healthcare and our thoughts on environmental protection. I feel that the author did not incorporate enough evidence of what Canada essentially means to the world, besides what was in `the rant` Canadians have many more defining characteristics such as one of the front runners in refrigeration, education and our essential love for happiness and life. He didn’t explain any negative concepts such as our large carbon foot print, our poverty, and how the aboriginal community is treated which also essential makes us Canadian. The items listed during the group brain storming are essentially all stereotypical Canadian identities I believe that he followed very close to what the group brainstormed. The largest difference and it only comes to thought after reading this article is how much Canadians pride themselves as being opposites to Americans. As said best by Sheila Copps `` Yes, the ad pokes fun at the U.S., and yes, there is a bit of chest thumping-but it also pokes fun at Canadian efforts at self-validation by posing in contrast to Americans. ``
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